Birkenstock to launch the first 1774 Collection with Matchesfashion
Birkenstock launches its first 1774 collection with MATCHESFASHION at Frieze Los Angeles. As official partners of the art fair, the collection will be available as the exclusive first drop at MATCHESFASHION from Feb 13th to 16th and online at matchesfashion.com before releasing globally onMarch 1st.
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Birkenstock 1774 – the collection stands for elevating iconic Birkenstock styles to the highest level of manufacturing. Transeasonal and genderless, it features a new leather sole, tonal buckles and leather footbed. A clean design in bold colors, the classic Arizona, Siena, Milano and Madrid styles come in a whole new look.
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Cobalt blue, Kelly green and bright yellow turn these iconic shapes into a new proposition with luxurious detailing – a new level achieved in our German factories.
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The launch at Frieze Los Angeles will see the artist Amalia Ulman transform her work `Dignity´ into a photography experience and installation on the Paramount Studios backlot within the art fair.
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Ulman’s practice harnesses an ‘outsider cultural inquisitiveness’ and concerns itself with the formation and idealization of identity within the framework of an aggressively mediated world. Ulman works with a diverse range of media including extended online performances taking place on social media.
The collection will be available at 1774.com from March 1st.