Havaianas branches out into ready-to-wear

The Havaianas brand, which is known all over the world for its rubber flip-flops, has opened a new chapter in its history with the launch of its first ready-to-wear collection for the 2020 spring-season. The first creations are available online from Havaianas.com.

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Flip-flops, beach sliders, sandals, sneakers... Over the years, Havaianas has considerably expanded its range of rubber-soled summer shoes. But the brand has now embarked in a new direction for the 2020 spring-summer season with the presentation of its very first ready-to-wear collection for men and women, which is mainly composed of beachwear.

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Not surprisingly, this first collection launched in Europe is inspired by the Brazilian style so dear to Havaianas, which emphasizes vibrant colors and comfort as do the brand's flip-flops.

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The collection consists of a wide selection of swimsuits, pool shorts, T-shirts (in short, fitted, and oversize styles), dresses, shorts, and jumpsuits. Note that some of the designs in the ready-to-wear collection perfectly match those of Havaianas flip-flop models.

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Havaianas is already selling a selection of these beachwear pieces in its online store.